International Projects

I facilitate the progress of international projects through leadership, intellectual capital, experience and understanding the needs and desires of all the stakeholders—this means listening.  The intent is to move forward.

2003 – 2004

Project description

This included an introduction of Bulgarian Wines into the United States market.

Initial efforts included education of key leaders of the Bulgarian wine industry on the regulatory environment for importing wine into the US. This included tariffs, labeling, etc. This was the first general phase.

The second phase was educating US advocates on how to solicit AAFES for Bulgarian wine inclusion in the product mix at AAFES Class VI stores. This was accomplished with an overall meeting at AAFES Vendor area to insure all parties understood the requirements .

AAFES Merchandise Managers provided good counsel on how to best go about competing at the various areas with various distributors.